Performance Emissions
An independent fuel additive brand developing high-performance fuel conditioners for petrol, diesel, hybrid, marine, and HGV vehicles. Their flagship product, Powerboost Fuel Pro, is a tablet-based treatment designed to reduce emissions, improve fuel economy, and enhance engine performance.
Industry
Automotive / Fuel Technology
Location
UK-wide distribution
The challenge
Performance Emissions launched into a crowded market, competing with global fuel brands and well-funded chemical manufacturers. As a small UK-based business, they had:
- No existing brand awareness online
- No backlinks or press coverage
- Minimal SEO budget
- A niche product in a highly competitive market
They needed visibility – fast. But unlike bigger players, they couldn’t rely on expensive paid media or complex PR outreach.
The goal
To drive targeted organic traffic to their site within 90 days, ranking for valuable commercial-intent keywords like:
- Fuel conditioner for diesel vehicles
- Fuel additive for emissions reduction UK
- Petrol engine cleaner tablet
- Best diesel fuel additive for UK HGVs
- Fuel efficiency treatment for hybrid cars
All while working within the constraints of a small business marketing budget.
The approach
Arlo & Ball delivered a focused, insight-driven SEO strategy tailored for small businesses looking to punch above their weight:
1. Keyword-first content strategy
We identified low-competition, high-intent keywords related to fuel additives, vehicle emissions, and fuel efficiency. No fluff, just commercial and technical relevance.
2. No backlinks. No problem.
Instead of chasing backlinks, we focused on search intent alignment, technical clean-up, and on-page optimisation, proving that good SEO doesn’t always need a PR budget.
3. Lean, fast, and strategic
With limited resources, we prioritised impact. Key actions included:
- Publishing SEO-optimised product and FAQ content
- Rewriting technical pages with clearer benefit-led messaging
- Optimising metadata for every commercial page
- Adding internal links between service and blog content
The results (July–September 2025)
- +7300% increase in organic traffic (from 2 users to over 150 per month)
- 10 commercial keywords ranking on Google
- Zero backlinks required
- Site began generating leads via organic traffic
Keywords ranked include:
– diesel fuel additive for emissions
– fuel efficiency additive UK
– fuel treatment tablet for diesel engines
This chart shows the exponential organic traffic growth:
What this shows
Even in a competitive industry, small businesses can outpace bigger brands in the search results if the SEO is focused, clean, and aligned with intent.
“We didn’t need a massive budget. Just a smart plan. Arlo & Ball made SEO feel simple and delivered the results we needed.”
– Director, Performance Emissions
Services we used in this project:
- SEO consultancy for ecommerce sites UK
- SEO audit for ecommerce sites UK
- SEO optimisation for UK SMEs
- SEO for WordPress web development UK
Want to see what’s possible for your business?
Get in touch for an SEO audit or strategy session and start turning search into leads, even on a small business budget.
